Social media connects people who would otherwise not have means of communicating.It is a great platform to let people know more about your company.With the popularity of social media,more people are online and
Connecting with your customers/client base
75% of people somewhat or highly likely to share content they like online with friends, co-workers or family—49% do this at least weekly.
Source: Chadwick Martin Bailey Consumer Pulse 2010 (n= 1504)
Connecting with customers means that a business has access to invaluable information.Think about it this way you have at the touch of your fingertips information about what your customers /client base thinks about your product
Promoting your brand
Understanding the different social media platforms,which type of people use them and how they them means that you can tailor the message that you want to send out about your company.
This can also be a brilliant way to target new customers as well.